Influencer Rate Calculator
Estimate fair market rates for brand deals based on your platform, audience, and niche.
Your profile
Platform
Engagement rate
Currency
Pricing factors
Follower tiers
Nano <10k ·
Micro 10k–100k ·
Macro 100k–500k ·
Mega 500k+
What raises your rate
High engagement over follower count
Exclusivity clause (+25–50%)
Paid media usage rights (+20–40%)
Rush timeline (<5 days) (+15–25%)
Long-term partnership discount (−10–20%)
Exclusivity clause (+25–50%)
Paid media usage rights (+20–40%)
Rush timeline (<5 days) (+15–25%)
Long-term partnership discount (−10–20%)
Negotiation tips
Always ask for the brand's budget first
Package deals get higher total value
Performance bonuses align incentives
Your rate card is a starting point
Package deals get higher total value
Performance bonuses align incentives
Your rate card is a starting point
Your estimated rates
Micro influencer
Base rate
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Avg reach
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CPM
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Eng. score
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| Deliverable | Format | Rate range |
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